Mission

BBB started in the South of the Netherlands, where the first studio opened in 1990. The letters BBB originally stood for ‘Beauty Body Balance’. From 2008 onwards BBB has expanded its concept and now has five studio and more than 30 coaches. The three owners of BBB have backgrounds in nutrition, psychology and physiotherapy which combined has born the concept of the three BBB pillars- coaching, nutrition and movement

Mission statement

BBB has the ambition to be the knowledge centre on a healthy lifestyle for women. We aim to offer a diverse range of facilities and services to shape your lifestyle: we use our technical expertise and continued research to offer the best in coaching, workshops, exercise and nutrition advice. BBB is striving to offer locations in all large cities in the Netherlands and in time has the ambition to move international.

"I am allergic to the gym. I lost hope until I discovered BBB." (Linda)

"I am cured from been overweight and now I believe in something. I believe in BBB." (Sanne)

"When I was pregnant for the first time I gained 30 kilos, now I am pregnant again I want to be mindful to keep exercising and watch my nutrition and stay ahead." (Hannah)

"When I started at BBB I weighed 115 kilos and I have lost 33 kilos already." (Jessica)

"BBB is more than a gym. I have learnt to make better (lifestyle) choices." (Denise)

"I like moving whilst i am laying down in a warm cabin, as a 60-plusser it is gentle on my body whilst still achieving my results." (Mieke)